Movie fans may be aware of the controversial firestorm surrounding the imminent release of the ‘Fifty Shades of Grey’ film adaptation. As the film draws closer to its release date of February 13, social media and other online campaigns have been launched to encourage moviegoers to boycott the film.
Critics of the film and the best-selling book series of the same name by E.L. James cite themes of “coercion, humiliation, degradation, stalking, isolation, manipulation, physical torture, intimidation, possessiveness, jealousy, emotional and physical abuse.” Both the film and book series have been referred to by the National Center on Sexual Exploitation as a story about “abuse, violence and grooming a young girl for sadistic sex.” This organization is currently sponsoring the #50dollarsnot50shades and #fiftyshadesisabuse hashtag campaigns in an effort to increase awareness about the film’s graphic content and request boycotts of the film.
The campaigns have additional sponsors, including the London Abused Women’s Centre, Stop Porn Culture and Antipornography.org. Besides the boycott, the campaigns are intended to raise awareness of domestic violence against women and encourage people to donate to women’s shelters.